The number one rule in sales is creating a need in the mind of a prospective customer. Statistics show that if you can convince a person or business that they need what you are selling, your chances of closing the deal are greatly multiplied. The problem is, when you are talking about a service as opposed to a tangible piece of goods, it is even more difficult to make the sale because you also must also convince them that your service is trustworthy and reliable. If you have a cleaning service, one of the best ways that you can create a need while convincing the public that your service is trustworthy and reliable is with the effective use of flyers. It is necessary to instill confidence in them that your cleaning service can be trusted and that you have their best interest at heart.
Most places of business and a good percentage of households really have need of a cleaning service, maybe they just don’t realize it! Your flyer can tactfully address that need without calling too much attention to the filth they are probably living or working in. There are studies available that you could ‘borrow’ from to point out that kids are healthier and happier if they are surrounded with love, structure and cleanliness. Parents love the fact that you understand what their children need and you can be trusted to help with at least one of those needs. Those same studies indicate that businesses are more productive if well organized, neat and tidy. Effective use of a flyer can be utilized to point those facts out as key selling points for your service.
Free House Cleaning Flyers
Your flyers shouldn’t be too busy so make use of graphics and bullet points to touch on those issues. Utilize photos and graphics whenever possible. It isn’t necessary to go overboard. Keep your layout eye-catching and brief, but make your point. But must importantly, leave room for some testimonials and a place of prominence to indicate that you are licensed, bonded and insured if you are. It is important to establish credibility so your cleaning service can be thought of as a trusted business.
Using Flyers to Make Your Cleaning Service a Trusted Business
Establishing credibility and trust are of prime importance because the general public has some well grounded fears when it comes to cleaning services. They will want to be reassured that they are protected against theft, breakage and the lack of privacy. Theft and privacy are major concerns in the business world while all three of those issues are of prime importance in a place of residence. It is necessary to address those concerns in order to instill a sense of trust in your cleaning service. Studies show that the best way to accomplish this is with the use of testimonials. After all, you are advertising your cleaning service within your own community so it is possible for prospective clients to ‘authenticate’ those testimonials with a quick phone call. (You may need to offer some form of remuneration like extra services or discounts for those testimonials but it is well worth the price!)
Distribution of those flyers is the final area in which you can establish yourself as a trusted business. Make sure that your current clients have a ready supply to pass out to friends and business acquaintances. If someone they know and respect is recommending your services then they feel safer doing business with you. Distribution doesn’t need to be limited to direct mailings, newspaper inserts and door hangers. Using flyer printing for direct referrals is one of the best ways to gain their confidence and trust in you. Your printing company can help you design your flyer so that key points are highlighted and the information you need is included without being too ‘busy.’ They can also help you with distribution and often can provide direct mailings for less than the price of a postage stamp, however, keep some on hand to pass out to current clients. Those flyers, if used appropriately to establish your trustworthiness, can grow your business more effectively than you can imagine.
