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One of the things that a small house cleaning business owner such as you comes to think about is advertising. With the many options available, it is so difficult to make up your mind on which ones to use and which ones to forgo. To put an end into your dilemma, here’s a tip: in deciding which form of advertisement to use, always use for your basis, first, your budget, and second, your target market.
First of all, check on your budget. If you are just starting, then you are just in the cleaning business startup period and you don’t have many resources yet. So you can simply go for cheap advertising alternatives like brochures and flyers, free media publicity, and the sort. Radio advertisements can be quite costly since you pay it depending how often it is aired, and how long the advertisement is. So is it with TV wherein you pay the second, depending how many seconds the advertisement is aired. There are channels with community billboards wherein you can advertise too, but that would be quite costly too if you don’t have much capital.
Your Target Market
Aside from your allotted budget for advertising, this is the other factor that will highly affect the form of advertising that you pick. What form reaches your target market? Does your target market often ride on buses? Do they take the subway/train? Do they often read the newspaper? Are they the ones buying housekeeping magazines? You need to know these to be able to make use of your cleaning business marketing strategies in advertising.
The Different Ways to Do It
Popular forms of advertising that are range from zero to low in cost are flyers, brochures, streamers and banners, and free media publicity. Free media publicity is a great cleaning business marketing tool because you are mentioned in an article and you don’t pay them anything. However, the only downside of this is that you will have no control over what is being reported, and you are not the center of the feature.
Aside from flyers and brochures, other printed advertising like a space in the local newspaper or even in a magazine is also effective if your target market always reads these stuffs. However, depending on your cleaning business’ startup budget, you may have to decide as to whether or not it is practical at that moment. TV and radio advertisement are very expensive and perhaps not really necessary in promoting your house cleaning business. But then again, it is up to you – these are just here to guide you.