When was the last time a business sent you a great big “thank you for your business?” If you can’t remember, then it wasn’t very memorable. As much as we don’t want to think of our maid service doing actual house cleaning marketing when they say thank you, that’s exactly what it is. Let’s face it, as a business you want to retain as many long-term clients as possible, otherwise you’re constantly building new relationships.
The Christmas holiday season is the traditional time of the year when we reach out to family, friends and associates to acknowledge their presence in our life. So it’s the perfect time for businesses to tell their customers how much they are appreciated. But don’t just plan to address your current customers; pull out your entire list of past, present and “maybe” customers. Your “maybe” customers are those prospects who asked for an estimate, but never scheduled a service.
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You may be wondering why you should address the “maybe” customers. Well – if you’re planning to use the traditional methods of thanking your customers for their business, this might not be a good idea. That’s because most traditional marketing uses wording such as:
- House Cleaning Marketing to Say Thank You for Your Business
- Thank you for letting us service your residence
- Thank you for trusting us to serve you
- Thank you for your continued loyalty
That’s fine for your current customers, but your investment in house cleaning marketing should include a way to increase your business reach. What if you could send out a marketing thank you that went further than just your current mailing list? What if it was so “user friendly” that it attracted more than you expected?
Think past the usual marketing and surprise your past, present and future customers with something they will appreciate, something they can use and something they want to send to their friends and family. The usual house cleaning marketing used to say “thank you for your business” is what most customers expect:
- Small Gifts
- A Personal Thank You Note
- A Greeting Card
- Referral Rewards
- A Gift Basket
As you can see, the usual “thank you for your business” is not something that can be shared to take your marketing dollars further. With a large number of house cleaning businesses using their website to capture eMail addresses, you can get creative and think of ways to use eMail. After all, there’s no additional expense to send your eMail and if your budget doesn’t allow you to invest in printed marketing material, this could be the way to go.
Once you decide to use eMail to send your house cleaning marketing message, you’ll need to give some thought to eMail filters that are filtering out messages you thought were being delivered. You can easily get around this by letting your past, current and future customers know they have a special message waiting in their eMail inbox! Now sit back and wait for the referrals to come in after your mailing is shared with others!