Saturday, 23 February, 2019

Lagonda's first production model will be an electric SUV

The Lagonda All Terrain Concept teaser The Lagonda All Terrain Concept teaser
Nellie Chapman | 10 February, 2019, 19:15

Billed as a preview of the first model the revived Lagonda brand will put into production, the All-Terrain concept follows the Vision concept revealed at the same show in 2018 (and a sketch unveiled thereafter). Last year, the automaker also said that it intends to make the SUV a genuine rival to the Rolls-Royce Cullinan, which we understood to be a rival more in price and exclusivity than curb weight or sheer size - it's hard to picture Aston Martin design language stretched to the size of a Range Rover competitor. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power.

The plan is transform the brand into a tech-focused, ultra-luxury alternative to the likes of Bentley and Rolls-Royce, with electric powertrains and self-driving capability to be the hallmarks instead of the somewhat staid concepts of wood, leather hides and burly engines. Gone was the traditional leather and wood; in its place, carbon-fiber shared space with ceramics, cashmere, and silk, together with hand-woven wool.

News about the new electric luxury SUV was accompanied by a single teaser image that reveals a low, wide silhouette punctuated by a wide grin of a fascia. It borrows styling cues - and melodrama - from the Vision Concept, as well as an all-EV drivetrain.

The concept (teased above) provides "explicit clues" to the look of the company's first 21st century model, according to chief executive officer Andy Palmer.

Flaunting the "rakish design language", as Lagonda says, the All-Terrain Concept will be taking cues from the Vision Concept that was displayed a year ago. Aston has claimed a range of 644km, as well as a battery pack capable of rapid wireless charging in just 15min.

What we do know, however, is that this is the auto that will officially launch the Lagonda brand back into showrooms.

The Lagonda All-Terrain Concept will be the first fully electric product model from the automaker and will lay the foundation for Aston Martin's electrified vehicles moving forward.