Thursday, 17 January, 2019

New software can be used to track shared Netflix accounts

Sharing your Netflix account? Company says it’s come up with a way to stop you Research indicates one in four Millennials shares their password for a video streaming service
Stacy Diaz | 11 January, 2019, 23:16

This week at CES 2019 in Las Vegas, video software provider Synamedia revealed new technology that could help put an end to account sharing.

Netflix could start cracking down on users who share their streaming passwords with others.

Software maker Synamedia said that the artificial intelligence system looks for potentially fraudulent activity. "If the latter, then subscribers are offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users", Synamedia explained.

But you have to pay a certain price to watch these web series, create an account and get a password.

According to research, around 26 percent of millennials share their log-in information for streaming services.

Chief product officer, Jean Marc Racine, said people sharing passwords has become too popular and too expensive for streaming companies to ignore. The company also cited Parks Associates, which predicted that in 2021, a total of $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues will be lost to password sharing. Our new solution gives operators the ability to take action.

If passwords are being sold through for-profit operations, accounts could be shut down.

A streaming service, like Netflix and Amazon Prime, buys access to Synamedia's platform.

For example, it checks what content you're watching in what location.

"Using AI, behavioral analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts", the company's website says.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

Synamedia says the system has already begun trials, though no official release date has been set as of yet.