Thursday, 17 January, 2019

Apple taunts CES tech rivals with privacy ad

Kohler Debuts Hi-Tech Products Meant To Enable Truly Smart Bathrooms Apple greets CES 2019 with snarky iPhone privacy billboard
Sherri Watson | 08 January, 2019, 19:06

The CES 2019 gadget show is revving up in Las Vegas, but even technology's biggest trade event isn't immune to the effects of the partial government shutdown.

The 13-story billboard, which covers nearly the entirety of the CES-adjacent hotel, reads: "What happens on your iPhone, stays on your iPhone".

With a minimal, white-text-on-black design, the ad features text prominently reading "What happens on your iPhone, stays on your iPhone", alongside an outline of Apple's smartphone.

Its multi-story data privacy ad is plastered over the side of a hotel right next to the Las Vegas Convention Center (LVCC), where CES is held every year. Apple is one of the few holdouts not in attendance but that hasn't stopped the company from sending a huge message to its competitors and customers by posting a giant billboard above the city of Las Vegas. But the Sunday and Monday before are jam-packed with announcements that set the stage for tech's biggest show of the year.

Apple has made its commitment to consumer privacy quite public, separating itself from Google and Facebook that have been called into question for their privacy practices. But this year, Apple will literally be reminding everyone of 2018's privacy scandals, asking CES visitors how comfortable they are saying "hey Google" to a growing raft of products.

CES is scheduled to begin on Tuesday.