As per report, the little Ryan who reviews toys has been revealed as YouTube's highest-earning star, raking in $22m (£17.3m), having his own range of toys at USA store Walmart.
Ryan whose parents post his videos on the channel Ryan's Toy Reviews, is YouTube's top earner for 2018.
The youngster, known for his toy unboxing and reviews, beat out Jake Paul, younger brother of the controversial Logan Paul, since dropping his own line of toys that allows fans to unbox a surprise toy at home.
Ryan is seven-years-old and spends his days playing with toys. In fact, there is also a category called "Ryan's Family Review Videos Family Vlog and Family Fun Events and Family Vacations Trips" wherein Ryan and his parents also review the toys in a fun way.
According to Forbes magazine, his ToysReview pipped Jake Paul by $500,000 for the 12 months to June.
Online sensation Jake Paul came second on Forbes' list after earning £16.8m.
Ryan's earnings, which do not include tax or fees charged by agents or lawyers, have doubled compared with the previous year. Last year, he was No. 8 on Forbes' list, Business Insider reports.
Since launching his main channel in 2015, Ryan has amassed more than 17 million followers and close to 26bn views.
Asked why kids liked watching his videos, Ryan replied: "Because I'm entertaining and I'm amusing".
Other than $1 million earned from sponsored posts, the entirety of that $22 million came from pre-roll ads that play before his videos. The report states that almost 96 percent of his revenue came from ads while the remaining amount came from sponsored posts. In his most popular videos, he's seen opening up giant eggs to find toys from Disney's Cars and Paw Patrol.