Wednesday, 23 January, 2019

Chrome 71 will block all ads for abusive websites automatically

A chocolate factory Chrome 71 will block all ads for abusive websites automatically
Sherri Watson | 09 November, 2018, 05:26

While some of them may be useful, targeted ads at large, are considered an intrusion to user privacy. Further, some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information.

Google emphasised its new security decision is part of an effort to ensure "users can interact with their intended content on the web", rather than being bugged by abusive experiences.

Google has been working against abusive ad experience, back in July with Chrome 68, Google prevented sites from opening new tabs or windows if they were reported for serving abusive experiences. This means pop-ups that resemble any mainstream chat window but when clicked, would automatically open an ad instead.

Unexpected Click Areas: Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked. This can lead to several risky situations in real life. Google's built-in ad blocker detects and blocks ads with abusive behaviour.

While we'd imagine that a large majority of Web users will be glad to see less of this kind of advertising, the company's decision to act this way is sure to concern those who are wary of the outsized role the advertising giant plays on the Web. Version 70 of Chrome contains a setting that blocks ads on sites that tend to show intrusive ads. The final category of abusive ads is one with ads that show or promote fictitious or unidentified products. It's very unclear at this moment. It will introduce this functionality with Chrome 71.

Websites that are found to be offering such content will be warned and given 30 days to clean up the site. Google is banishing every ad considering the nature of a given site, but not just the single offending ads. Although Google claims that the problem is not very widespread, it concedes that stricter action was necessary.

In a blog post, Google said it had tried to protect users against ads that were "designed to intentionally mislead and trick users", but the protections weren't good enough.

Google monitored the effectiveness of the implementation in Chrome and revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections.