Sunday, 17 February, 2019

Apple will no longer disclose device sales figures

Embedded Image Apple will no longer disclose device sales figures
Nellie Chapman | 04 November, 2018, 20:15

In the most recent quarter, Apple said sales for this category hit almost $10 billion, an all-time high and larger than most standalone businesses in the world.

These products are of less importance than iPhones and are struggling to deliver growth.

"These are markets where currencies have weakened over the recent period". Global sales made up 61 per cent of the total number.

Services continued its rise. Instead, Apple will provide revenue totals for its product categories, which makes it more hard to understand how well a given gadget is selling.

Right now, only a handful of devices are currently covered by the new program - the GSM/CDMA model of the iPhone 5, both 11- and 13-inch variants of the 2012 MacBook Air, and, in the US and Turkey, both 21- and 27-inch variants of the 2011 iMac.

On 30 October, the company presented a new Macbook Air, the iPad Pro and mini desktop computer Mac Mini.

The company registered $62.9 billion in revenue, an increase of 20% over the same period past year, and quarterly earnings per diluted share of $2.91, up by 41%. CEO Tim Cook said weakness in emerging markets, unfavorable foreign exchange rates, and questions about whether the company can meet demand for iPhones all factored into that guidance.

Both analysts and investors used it to calculate the average selling price of Apple's devices and gauge the company's financial health.

Apple, which topped the $1 trillion mark on August 2, had a market value of $1.073 trillion at the close of trading on Thursday, according to data compiled by Bloomberg. It managed to recover, though: as at 6:50am in NY, it was at $1.073 trillion. Based on Apple's revenue and unit sales, the average price of iPhones sold during the fourth quarter was $793.

As part of the change, the "Other Products" category is being renamed "Wearables, Home and Accessories". "Obviously, we would like to see that be a huge growth", Cook said during an earnings call with analysts after announcing Apple's Q4 2018 results late Thursday.

Maestri also described how the company was supporting enterprise IT through Apple Business Manager, which he said provides a new way for IT teams to deploy Apple devices at scale.

Apple skidded 6.6 per cent to close at $207.48.

Apple's decision to hide the sales of iPhone, iPad and Mac in terms of unit, also hints about the rainy days Apple could be witnessing in the quarters to come - sales of iPhone going negative.

Apple said today a dividend of 73 cents Dollars per share will be paid out to shareholders on November 15, 2018. A company's market value is calculated by multiplying its current share price by the total number of shares investors hold. But the move also highlights the company's desire to become more of a services business. Apple Stores will soon number 506, half of that outside the US.

And while Apple's disappointing results were notable, Wall Street seemed to be focusing on something that occurred on the earnings call.

The tech giant yesterday warned shareholders that festive sales could fall below expectations, even as it recorded double-digit growth for the fifth consecutive quarter.