WhatsApp is a free chat service that has remained ad-free until now. This shift seems to have been among the reasons why Brian Acton, one of the app's co-founders, leftFacebook a year ago. Executives say the WhatsApp ads will soon start appearing in the Status feature. Before Facebook acquired the company in 2014, WhatsAppwas strongly againstintroducing ads to the service, standing behind their yearly $0.99 fee-which was since been removed-as the better alternative.
In a previous effort to monetise WhatsApp, the company released a WhatsApp Business API, a tool that lets businesses chat with their customers.
Recently, WhatsApp also said that it will appoint the head of India operations by the year-end.
Messaging apps like WhatsApp and Facebook Messenger have become an integral part of modern day communication between people around the globe. By making Whatsapp free to increase user numbers, Facebook has been looking at various approaches to monetize the app. Status updates are visible to users' contacts for 24 hours before disappearing.
To review, "Status" is the tab you find in your WhatsApp window directly between the "Talks" and "Calls" tabs. This monetizing idea from the CEO made Acton unhappy and made him leave the company in the first place. Status, much like Stories, allows you to publish a combination of photos, videos, text, and other in-lay elements and share them with friends.
From the very beginning of the deal announcement, many questioned if WhatsApp could stay true to it's mantra: "No ads". Some reports claim that they will be released early next year.