Tuesday, 20 November, 2018

WhatsApp will soon show ads in Status section, confirms company

WhatsApp VP confirms ads are coming to the ‘Status’ section Brace yourselves: Ads in WhatsApp are coming
Sherri Watson | 03 November, 2018, 17:43

He also said that the ads will give "an opportunity for businesses to reach people".

Facebook's native advertising system would power the advertisements to WhatsApp and this would help users to understand and participate in businesses through the messaging app.

According to India's The Economic Times, WhatsApp vice president Chris Daniels revealed that the company is going to start putting ads in the "Status" feature of the app.

WhatsApp is a free chat service that has remained ad-free until now. This shift seems to have been among the reasons why Brian Acton, one of the app's co-founders, left Facebook a year ago. Executives say the WhatsApp ads will soon start appearing in the Status feature. Before Facebook acquired the company in 2014, WhatsApp was strongly against introducing ads to the service, standing behind their yearly $0.99 fee-which was since been removed-as the better alternative.

In a previous effort to monetise WhatsApp, the company released a WhatsApp Business API, a tool that lets businesses chat with their customers.

Recently, WhatsApp also said that it will appoint the head of India operations by the year-end.

Messaging apps like WhatsApp and Facebook Messenger have become an integral part of modern day communication between people around the globe. By making Whatsapp free to increase user numbers, Facebook has been looking at various approaches to monetize the app. Status updates are visible to users' contacts for 24 hours before disappearing.

To review, "Status" is the tab you find in your WhatsApp window directly between the "Talks" and "Calls" tabs. This monetizing idea from the CEO made Acton unhappy and made him leave the company in the first place. Status, much like Stories, allows you to publish a combination of photos, videos, text, and other in-lay elements and share them with friends.

From the very beginning of the deal announcement, many questioned if WhatsApp could stay true to it's mantra: "No ads". Some reports claim that they will be released early next year.