Monday, 19 November, 2018

Austin Joins Global Commitment To "New Plastics Economy"

Major companies responsible for a FIFTH of the world's plastic packaging pledge to end waste Big brands including Coca-Cola, PepsiCo and Nestle pledge to turn tide on global plastic waste
Theresa Hayes | 01 November, 2018, 14:08

The global commitment is led by the Ellen MacArthur Foundation in collaboration with UN Environment, and backed by environmental charity WWF, governments including the United Kingdom and Scotland, universities, financial institutions and campaign groups.

The Global Commitment and its vision for a circular economy for plastic are supported by 250 organizations "drawing a line in the sand", including numerous world's largest packaging producers, brands, retailers and recyclers, as well as governments and NGOs, and 40 universities, institutions and academics.

The Global Commitment builds on the original goal of the Ellen MacArthur Foundation's New Plastics Economy, which called on businesses and nations to recycle and re-use 70% of the world's plastic packaging.

Ecostore's signatory of the Ellen MacArthur Foundation's New Plastics Economy Global Commitment underlines the company's position as an industry leader in sustainability.

The organizations in question promised to eliminate single-use and redundant plastic and to adopt packaging materials that could be recycled, with targets to be reviewed regularly and updates posted on their progress to drive momentum. They include the world's largest food and beverage brands: Nestlé, PepsiCo, Unilever, The Coca Cola Co., Mars and Danone are among those who have signed up to the commitment. We have reached a point where even the air we breathe can contain plastic, and if we fail to act, there could be more plastic than fish in the ocean by 2050. More than $200 million has been pledged to create a circular economy for plastic.

Central to the commitment ― and to dealing with this pollution crisis ― is the need to eliminate the plastic we don't need: the throwaway straws, cutlery and cups, the unnecessary packaging and items that can be replaced with better alternatives.

The pledge is part of a larger goal to curb plastic waste pollution, which has become a risky concern.

Aside from the partnership, SC Johnson, as a whole, also pledged to improve 100 percent recyclable, reusable, and compostable packaging by 2025 from its current 90 percent.

The campaign is led by Ellen MacArthur Foundation, a charity launched by the yachts woman and the United Nations.

The Washington-based environmental group Oceana, for its part, said the commitments are "vague promises" and called on companies to stop using plastics.

By signing the New Plastics Economy Global Commitment, UPM Raflatac wants to demonstrate its commitment to "labeling a smarter future" beyond fossils. They have also pledged to make all plastic packaging recyclable by 2030.

The effort drew a mix of praise and skepticism from some involved in plastic waste issues.