Saturday, 15 December, 2018

The Walking Dead Ratings Down Sharply In Season Nine Premiere

Stacy Diaz | 10 October, 2018, 21:41

Shifting gears on both sides of the camera for its ninth season with a new showrunner and the upcoming exit of leads Andrew Lincoln and Lauren Cohan, The Walking Dead took a ratings hit and rise Sunday.

Specifically, its key 18-49 demographic had a historically low turnout, reportedly rating lower than any other season premiere in the series and tying with the lowest scoring rating of any episode of The Walking Dead in this demographic. The Season 9 premiere did, however, bring in more total viewers than the series premiere-6.1 million versus the 5.3 million that tuned in to see the beginning of the AMC series. It was a staggering 23% drop from the Season Eight finale six months prior.

Goldman Sachs downgraded AMC to a sell from a neutral rating late last week, and yesterday the stock fell more than 7% after the premiere numbers were released. Even up against broadcast fare, its premiere will rank among the top-five openers this fall among adults under 50 (NBC's This Is Us had a bigger premiere, while Dead tied The Big Bang Theory's rating in the demo).

While the title of the The Walking Dead season 9 premiere may have - in its very title - touted "A New Beginning", said beginning got off to a rough start for the veteran AMC series. Fans attribute their waning support on many factors. So while these Season 9 numbers are pretty dire, it's worth noting that TV as a whole is in decline with regards to traditional ratings metrics. It was the top-rated show on Sunday night by a landslide, and according to AMC, the premiere also brought in the highest day of new sign-ups in the history of the channel's premieres.

In fact, now available on Comcast, YouTubeTV, Amazon Fire TV, Apple TV and Apple iOS, AMC Premiere had its best day ever with The Walking Dead's new season opener.