Thursday, 21 February, 2019

Weight Watchers Rebrands To WW, Unveils New Tagline

WW president and chief executive Mindy Grossman says the new logo puts an emphasis on overall health and wellbeing Camera IconWW president and chief executive Mindy Grossman says the new logo puts an emphasis on overall health and
Melissa Porter | 27 September, 2018, 22:10

Forget watching your weight.

Global weight loss giant Weight Watchers is changing its name to WW as it moves toward promoting healthy living in general, the company announced Monday. What we desire is to be a associate in well being sustainably."The sweeping adjustments are the most fresh efforts by the firm to resolve the momentum it obtained after media magnate Oprah Winfrey purchased a 10 p.c stake in the firm in 2015". The company says the new logo - coupled with the tagline "Wellness that Works" - puts an emphasis on overall health and well being, with less of a concerted focus on counting calories and shedding pounds.

WW's move received a seal of approval from Oprah Winfrey, one of America's most famous dieters whose struggles to lose weight were chronicled on her talk show.

But does it really matter that the company is switching its focus, at least within its promotional materials, from the scale to overall wellness?

Northwestern Memorial Hospital dietitian Bethany Doerfler said she finds the switch encouraging.

Diet company Weight Watchers has made a decision to change it's moniker - but you will be pleased to know that it's nothing too radical! "I think its ultimately educating people that yeah, we have growth, but there is some cyclicality to the business", she said. "We're looking at how they're eating, and how you eat also means you have to consider psychological wellness, exercise and sleep".

WW plans to reach new markets in part through a redesigned new app to be released next month and a "WellnessWins" rewards program to encourage healthier living. The WW app will be updated for members on October 4, according to the company.

"Sustainable weight change requires a lifestyle change", she said. "And it's hard to create a lifestyle change if you're only focused on one element, which is calories in or calories out or weight loss at any cost".