Friday, 22 February, 2019

YouTube Gaming Finds New Home on Main Site

CREDIT Courtesy of YouTube CREDIT Courtesy of YouTube
Sherri Watson | 20 September, 2018, 02:51

Google today announced it's shuttering YouTube Gaming, replacing it with a page on the main site.

In a blog post published today, Google outlined the history and popularity of the YouTube Gaming app - a standalone service that connects viewers with video game-related content on YouTube. For example if you want to watch Fortnite, you can simply click on the Fortnite page and all related content will be in one place. On that page, you'll find a list of the top live games (something that's nearly certain to be dominated by Fortnite for the foreseeable future), along with recent videos and current live streams from your subscriptions.

The differences between the two aren't that noticeable. "So we'll be highlighting gaming creators who are "On The Rise" on the Gaming destination and in Trending". If I were to be really picky when it comes to the design, I'd say it's less Twitch-lite and more YouTube, but it's otherwise not that noticeable of a difference. The YouTube Gaming site will redirect users to a new destination for gaming videos on YouTube itself while the YouTube Gaming app will be phased out by March 2019.

But the most important reason behind the decision to retire this app is YouTube's desire to minimize user confusion.

YouTube Gaming launched in 2015 as Google's answer to Twitch, which had been bought out by Amazon in 2014. Instead, the feature set from YouTube Gaming will now be accessible through a new portal within the main YouTube website. It's bringing those features over to the main site along with the rest of Gaming.

The YouTube Gaming app was used to build and refine game viewing experiences.

In brief: YouTube Gaming, the standalone app dedicated to gaming content, is being killed off in spring next year.

Gaming content is popular on YouTube. Ironically, Twitch is now returning the favor by trying to poach YouTube stars with special contracts.

YouTube also promises to highlight up-and-coming game streamers and content creators on a weekly basis, starting this week in the U.S. and then rolling out to other countries in the coming months.