Вторник, 13 Ноября, 2018

Coca-Cola denies reports they are looking at making cannabis-based drinks

Coca-Cola Company Coca-Cola denies reports they are looking at making cannabis-based drinks
Nellie Chapman | 20 Сентября, 2018, 03:42

News broke yesterday that Aurora, one of the leading names in Canada's fledgling cannabis sector, has been in talks with Coca-Cola on the development of cannabis-infused beverages, a revelation that caused Aurora's stock to jump over 16 per cent in Monday's trading.

In Canada, a company known as Molson Coors Brewing Co. partnered with a cannabis maker- Quebec's Hexo's Corp.to manufacture cannabis drinks.

Unlike other deals between alcohol makers and cannabis producers aimed at making drinks that will give consumers a "buzz" similar to inhaling marijuana, Coca-Cola and Aurora (ACB.TO 14.05%) would likely develop beverages that will ease inflammation, pain and cramping. "The space is evolving quickly", Coke spokesman Kent Landerstold the wire service. "No decisions have been made at this time". Apparently the fizz company has had "serious talks" with producer Aurora Cannabis.

A Canadian startup is experimenting with beer brewed from stalks, stem and roots of the cannabis plant, as the country heads towards legalisation of marijuana as a recreational product from next month.

Coca-Cola and Aurora Cannabis Inc. both declined to confirm the reports by BNN Bloomberg.

The beverage giant's interest is another indication of the growing acceptance of cannabis by established companies. Cannabis companies from the U.S. - where marijuana remains illegal at the federal level - have flocked to Canada to raise funds and establish businesses. "I think what they're saying is what they should be saying on this very new and emerging beverage".

Meanwhile, Coca-Cola is not the only drink manufacturer looking at taking advantage of the therapeutic components of marijuana while also keeping in touch with trends. "It's going to be more of the "recovery drink" category", the source added.