Tuesday, 16 October, 2018

Amazon highlights small businesses with 'Storefronts'

Amazon launches Storefronts catering to small businesses Amazon launches Storefronts catering to small businesses
Nellie Chapman | 20 September, 2018, 19:28

The page kicks off with a "curated collection" of more than 1 million products made by 20,000 small and medium-sized across the U.S. The site features a rotating "Storefront of the Week" profile and 25 product collections in areas like back to school, Halloween, travel, electronics and more. Plus the company (currently worth more than $900 billion) has the power to charge business owners whatever it wants to have products listed on Amazon, because, really, what other option do they have?

The company launched "Amazon Storefronts", on Monday, an online store featuring only products from US mid-size businesses.

"We've created a custom one-stop shopping experience for customers looking for interesting, innovative and high-quality products from American businesses from all across the country", said Nicholas Denissen, VP for Seattle-based Amazon, adding that the company "first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers". The new landing page will also profile different sellers through featured videos and stories, as well as a new national TV campaign.

To find Storefronts from the Amazon.com, customers can click on the rotating banner featuring a USA business, or navigate to the store directly at LINK.

Amazon also plans to use Storefronts to highlight specific small businesses and their individual owners. Minnery said he started selling his toys on Amazon Handmade about two years ago and was asked by Amazon to join Storefronts. Kicking off the site's launch is The Little Flower Soap Co., which sells handmade soap from MI.

Still, the new site could help get small brands in front of millions of Amazon customers. Earlier this year, Amazon said SMBs accounted for half of the products sold worldwide on Amazon.com during 2017. One of the main sellers Amazon is highlighting in the campaign, Michigan-based soap shop The Little Flower Soap Co.

Amazon now has 20,000 small businesses featured in the Storefronts section. It's unclear whether the company will allow businesses it partners with to apply to be featured on Amazon Storefronts, or whether Amazon will make the selections independently.