Thursday, 21 February, 2019

Apple CEO defends pricing of new iPhones

Apple's current line-up of iPhones excluding the iPhone 8 Plus Apple CEO defends pricing of new iPhones
Sherri Watson | 19 September, 2018, 12:14

The iPhone XS Max is a favorite in China thanks to key factors appreciated by Chinese buyers - the larger display, the dual SIM capabilities and the new gold color option.

This is important if you want to keep photos, videos, messages, and more, because you'll be wiping your old iPhone before selling it or trading it in.

Apple didn't talk too much about the new iPhones' wireless charging performance during last week's event, and only mentioned briefly wireless charging upgrades on its website.

As a result, Kuo predicted the XS Max will account for roughly 25 to 30 percent of new iPhone shipments this year.

The XS bundle offers the Mi MIX 2S smartphone, the 13.3-inch Mi Notebook Air, the Mi Band 3, and Mi Bluetooth Mini Headset.

In a note to investors Kuo discloses that the reception for the iPhone XS Max was great, as expected, but the demand for the 5.8-inch iPhone XS is lower than previously projected.

Ready to buy your brand new iPhone?

The new phones, due in stores on Friday - starting at $999 and $1,099 for the XS and XS Max, respectively - feature OLED screens, Apple's sharpest yet, and best-ever cameras, most reviewers found, but the incremental improvements won't be felt by anyone with last year's iPhone X.

Last but not least, Kuo notes that the Apple Watch Series 4 appears to be performing much better than previously expected, citing how Apple's app and online store are now showing most models as sold-out, and shipping estimates pegged at 1-2 weeks at the minimum, in multiple launch countries including the U.S., U.K., and Australia.