Monday, 22 October, 2018

OnePlus TV coming next year, AI assistant in tow

OnePlus CEO Pete Lau OnePlus CEO Pete Lau
Stacy Diaz | 17 September, 2018, 20:26

2019 is when you should expect to see a OnePlus TV. "We have to achieve the best, so we positioned Sony's image quality as our benchmark", Lau said. The executive also said to the publication that the offering would be a "premium, flagship TV". But Lau's vision is to evolve the typical smart TVs, and he wants to make them smarter and better connected to smartphones, still the primary device in many people's lives. "The home - perhaps the most important environment experience - is just starting to enjoy the benefits of intelligent connectivity", added Lau. In the age of artificial intelligence-powered assistants and smart speakers, the OnePlus TV will be no lesser in terms of these AI-based smart features.

OnePlus aims to offer "seamlessly connect the home" which means that the users can connect their OnePlus TV to connect their phones and other devices. The company is stepping beyond the smartphone realm for the first time as it begins development on its first ever television: the OnePlus TV. This is an unexpected step from OnePlus and it will surely raise from eyebrows, but OnePlus wants to address gaps in the television industry. Have ideas for a name?

The OnePlus TV will come with a premium flagship design like its smartphones, top of the line image quality, a revolutionary audio experience pairing it with multiple connectivity features.

The OnePlus founder also feels that the current market of TVs haven't integrated the Internet into the experience well, and the market is "still feeling quite traditional in their functionality and experience".

Apart from its popular smartphones, the "Never Settle" company offers a variety of headphones, mobile phone accessories, backpacks, caps, T-shirts etc in India.

OnePlus CEO Pete Lau made the announcement over on the company's official forum. These efforts - all of those long nights and weekends in the office contributed by this team and community have paved an excellent foundation on which to build the OnePlus TV experience. All we know right now is that it will be called the "OnePlus TV" and that it may launch in 2019. That's all that was needed to make the OnePlus a success, do what the competition is doing, but make it more attractive by selling it for less.

OnePlus TV: when is it coming?

Again it's too early to say. And, OnePlus is now gearing up to make its foray into the Smart TV segment. However, it was the launch price of Rs 21,999, nearly half of other premium smartphones' cost that changed the notion of flagship smartphones, making this the first midrange flagship.