Wednesday, 26 September, 2018

Donald Trump Jr. ‘Fixes’ Nike Ad With His Father’s Face

The campaign is specially timed to mark the 30th anniversary of the company’s slogan ‘Just do it.’ A large billboard featuring the ad is seen above in New York City on Thursday College of the Ozarks drops Nike over Colin Kaepernick ad
Kristopher Love | 13 September, 2018, 18:14

"I think it's a bad message that [Nike] are sending and the objective of them doing it, maybe there's a reason for them doing it".

Nike's shares fell 3.9 per cent on Tuesday after the announcement.

Those several days are a traditionally strong sales period, but this year it came days after the athletic-equipment giant centered its advertising on the former NFL quarterback now best known for leading protests against the USA flag and the national anthem.

In an interview with Fox News on Thursday, Trump said "I don't like what Nike did".

As ad copy for Nike, superimposed on a photo of former San Francisco 49ers quarterback Colin Kaepernick's face, it's apparently more electric.

On Wednesday, The New York Times published an op-ed from an anonymous "senior official" in the Trump administration titled "I Am Part of the Resistance Inside the Trump Administration".

Kaepernick has become a polarising figure after refusing to stand for the national anthem in 2016 in an effort to draw attention to racial injustice in America.

"It is absolutely absurd that Nike would feature Colin Kaepernick as the focus of their latest ad campaign".

"College of the Ozarks has stated its views regarding patriotism, the American flag, and the national anthem", the statement said, noting that in October It "revised its contracts for competition in all sports, adding a stipulation that all participating players and coaches show respect for the American flag and national anthem". In acts of bravery far, far more powerful than Kaepernick sacrificing his career to protest the killings of unarmed young black men by police, they heroically cut the Nike logos off their shorts and burned their trainers.

The season-opening clash between the Philadelphia Eagles and Atlanta Falcons saw a sharp dip in ratings as Trump renewed criticism of the league.

"Don't ask if your dreams are insane, ask if they're insane enough", Kaepernick asks at the end of the spot.