Wednesday, 12 December, 2018

Premier Doug Ford announces buck-a-beer launching in Ontario this month

LCBO  Flickr LCBO Flickr
Nellie Chapman | 08 August, 2018, 20:27

While that sounds insanely cheap, note that for the last 10 years, the minimum price for beer was only $1.25.

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said at the event.

"By encouraging things like better shelf space at the LCBO, that really only benefits the brewers who can afford to make buck-a-beer, which is big brewers like Molson and not the little guys", he said.

Doug Appeldoorn, owner of Toronto's People's Pint Brewing Company, said creating a buck-a-beer for his company would be nearly impossible. "We're bringing back buck-a-beer to Ontario". Andrea Horwath, the leader of Ontario's New Democratic Party, slammed Ford for keeping his promises regarding beer while turning his back on the 4,000 residents who were relying on the unconditional payments to buy healthier food, access childcare or go back to school.

Going into effect on August 27, the new price floor will challenge Ontario's 260 breweries to lower prices to $1.00 for any beer with an alcohol volume below 5.6% in time for Labour Day. "We're just trying to put money back in the consumer's pocket", he said.

"You couldn't be more tone deaf on this subject", Portelance wrote.

Colloquially known as "buck-a-beer", the $1 minimum was in place from 2005 to 2008, and several discount brands were offered at that price point before the Liberal government began raising the floor price, citing "social responsibility" as the reason for the increase. Many Ontarians took to Twitter Tuesday to voice their discontent with the "buck-a-beer" announcement, particularly in light of the government's recent cancellation of a Basic Income Pilot project.

For example: now, with the minimum price for beer set at $1.25 for 5.6 per cent alcohol or less, a 24-pack of Molson Canadian will cost about $40 at the Beer Store. Ford campaigned on the idea of lowering beer prices with the catchy slogan.

"And it won't affect the provincial treasury as beer is a volumetric tax".

In reality, Saunders said, small brewers like his simply won't be able to afford selling beer for $1.

"We are not reducing the tax level", says Vic Fedeli... which essentially says "we are encouraging breweries to eat the cost to participate in the "challenge".

The premier was also asked about his plan for the sale of cannabis once it becomes legal in October, after some published reports said the province would allow private sector sales.