Wednesday, 18 July, 2018

IHOP admits it 'faked' IHOb to promote new burgers

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California IHOP admits they lied to us all and the Internet is still mad
Sherri Watson | 10 July, 2018, 12:21

The company announced a name change in June, which sparked a flood of social media attention, mostly making fun of the stunt.

While the change got plenty of hype online, and resulted in brick-and-mortar locations swapping out their signage in favor of the new brand name for the ubiquitous diner chain, it was not meant to last long.

IHOP announced on Monday that it had officially changed its name back to the International House of Pancakes after a brief stint as IHOb, the International House of Burgers.

It's to celebrate the restaurant chain's 60th birthday.

Heartbroken Twitter users expressed their confusion, but as IHOP said in a tweet, "We just had some burgers to bromote".

"We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

The name change lit up social media. While pancakes are once again at the forefront, the new line of burgers will remain on the menu.

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.