Friday, 16 November, 2018

Apple Music Surpasses Spotify In Paid US Subscribers For The First Time

Apple Music on phone Apple Music Surpasses Spotify In Paid US Subscribers For The First Time
Stacy Diaz | 08 July, 2018, 11:55

Both Apple Music and Spotify have just over 20 million paid subscribers in the U.S., with Apple's service barely taking the lead.

Apple Music has now surpassed Spotify's paid subscriber count in the USA, reports Digital Music News.

Apple Music now has more paying subscribers in the USA than Spotify, according to confidential details shared with DigitalMusicNews. In the first day, Spotify notched 132.4 million streams globally while Apple Music counted 170 million. Spotify falls into the same bracket, but has now dropped into second place when it comes to popularity. As more HomePods and iPhones are sold, more customers will become exposed to the tech giant's streaming service. Note that users enjoying the three month free trial of Apple Music have not been included in the aforementioned tally.

Spotify still has a significantly larger subscriber base worldwide than Apple Music, but it's worth keeping in mind that Spotify is celebrating its tenth anniversary this year. Though the iPhone X's sales haven't quite lived up to Apple's expectations, the company's success in other parts of their business is undeniable. The paper calculated that Spotify was growing at 2% per month while Apple Music was at 5%.

For reference, both services had around 20 million paying subscribers here in the United States last time they revealed subscriber numbers publicly in February of this year.

It's not entirely clear why Apple is beating Spotify in the USA - it could be mere brand loyalty - but it will be interesting to see how this corporate rivalry progresses in the coming months.