Friday, 20 July, 2018

KFC To Test Vegetarian Alternative To Famous Original Chicken Recipe

KFC to begin testing Vegetarian options in the UK David Silverman Getty Images
Nellie Chapman | 10 June, 2018, 22:46

The menu move comes as KFC's United Kingdom restaurants seek to adhere to new British government guidelines that advise overweight adults to eat just 400 calories at breakfast and then 600 more at lunch and again at dinner.

The vegetarian option is believed to be the first time a major fast-food chain is putting fake chicken on the menu.

Fried chicken connoisseurs looking to sample KFC's vegetarian creation in the US are out of luck.

KFC U.K. told the Daily Mirror that it intends to cut the chain's per serving calorie counts by 20 percent by 2025, a year behind what the country's health service is proposing.

KFC hopes that their meat-free creation "offers the great taste of KFC to new and existing customers who are changing their dining habits".

KFC is about to launch a new menu item, but unlike other recent new items like the Double Down or the Famous Bowl, it does not include the chain's signature ingredient: chicken.

Some 14% of USA consumers, or 43 million people, regularly use plant-based alternatives to traditional foods, such as almond milk, tofu and veggie burgers, according to research firm NPD Group.

While the new recipe is still in its developmental stage, KFC assures patrons that it will not change its famous secret blend of 11 herbs and spices as passed on by Colonel Harland David Sanders.

"Once we've perfected the recipe we aim to test with customers this year, and if all goes well we hope to launch a new vegetarian option in 2019. because they have different convictions".

Victoria Robertson, a nutritionist, and head of food innovation of KFC UK and Ireland explained that KFC recognized how people are becoming more passionate about healthy eating habits.

In deciding to experiment with a vegetarian chicken substitute, KFC also seems to be responding to a growing demand for meat-replacement products such as tofu and soy-based burgers and sausages.