Tuesday, 23 October, 2018

IHOP to IHOB name change ‘dumbest’ move ever, brand experts warn

IHOP Changing Name IHOB IHOP. Jeffrey Greenberg UIG via Getty Images
Nellie Chapman | 10 June, 2018, 21:30

The breakfast joint's acronym, coined for its host of worldwide pancakes, teased the news earlier this week to drum up press - and encourage its customers to guess what its new name could possibly stand for - with plans to do the official reveal on Monday. What does the "b" stand for?

People are sharing ideas for what the "b" could stand for, ranging from bacon to brunch to breakfast to butter.

The 60-year-old franchise's coy announcement was made on Twitter on Tuesday.

Confused? Don't be. That's because in the Arabic alphabet, no letter exists with a hard "p" sound, making it tough for Arabic speakers to pronounce the letter "p".

"Someone Arab has bought significant share of IHOP and now they're the International House of Bancakes", said another.

In another tweet, one social media user posted a brief video clip of some new exterior signage, that clearly reads "IHOB" as opposed to the "IHOP" everyone has come to know and love.

"Did an Arab person take over IHOP?" asked Fatima Syed, a reporter on the Toronto Star newspaper.

On Wednesday morning, IHOP announced on its Facebook page that on June 18, it will change its name by flipping the P (for "pancakes") to a B. And yes, this entire thing could very well just be a publicity/bublicity stunt by the breakfast chain, which has 1,671 locations in the U.S.

One report said it's burgers.

When a tweet from Patrick Ford begged the company to "stop b-ing elusive and tell me what is the answer b!", the company responded, "batience, Batrick, batience".