Saturday, 22 September, 2018

What to expect from Lord & Taylor, Walmart.com partnership

What to expect from Lord & Taylor, Walmart.com partnership What to expect from Lord & Taylor, Walmart.com partnership
Sherri Watson | 17 May, 2018, 04:22

According to CNBC, shoppers have been actively searching the retailer's existing ecommerce sites for premium brands, said Denise Incandela, head of fashion for Walmart's USA e-commerce operations.

After announcing last month that it would be overhauling its website, Walmart revealed today that it will begin to roll out "in the coming weeks" its redesigned online shop with the partnership of Lord & Taylor. The flagship, which will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, will be part of Walmart.com's broader fashion destination.

Walmart, long known for its "everyday low prices" mantra and as a place for basics, wants shoppers to think of it as a source for style and upscale fashion as it tries to reach more affluent customers. Or maybe it's Walmart.com that's offering shoppers a reason rethink Lord & Taylor.

The deal does offer special advantages for Walmart, which is generally considered a downmarket retail brand, both online and at its almost 12,000 stores worldwide. This includes clothing for men, women and kids, as well as accessories and other options. Orders $35 and up will be eligible for free two-day shipping. "We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands".

Shoppers are actively browsing Walmart.com today for premium fashion brands, according to Denise Incandela, head of fashion for Walmart's USA e-commerce business. Customers can shop fashion on Walmart.com by visiting Walmart.com/fashion.

The Lord & Taylor flagship store complements Walmart.com's everyday fashion assortment of millions of affordable, on-trend items.

LeFebvre most recently spent a year at apparel subscription company Stitch Fix, but HBC's struggling banner was more likely attracted to her department store experience. Lord & Taylor is part of the Hudson's Bay Co. portfolio.