Sunday, 20 May, 2018

Netflix to release almost 500 original movies & TV shows by Dec 2018

Netflix exec says 85 percent of new spending will go towards original content Netflix to allocate 85 per cent of its funds to original content; announces news series with Guillermo Del Toro
Kristopher Love | 16 May, 2018, 14:28

He also said that Netflix has 470 originals scheduled to premiere through the end of the year.

Differentiating its local original content from that of local broadcasters will help Netflix succeed in what he termed "a television starved market", speaking at the MoffettNathanson Annual Media & Communications Summit in NY.

Sarandos revealed on Monday that more than 90% of Netflix users regularly watch its original programming, so it's hard to see how the strategy of making its own content could go wrong, beyond simply churning out too much content at expense of quality.

Netflix is directing around 85 percent of new spending to original TV shows, films and other productions, writes online publication Variety.com citing chief content officer Ted Sarandos.

Netflix had reportedly projected that its spending on content will be $7 billion to $8 billion this year. Some of this investment is recovered through the monthly subscription fees people pay.

Netflix is easily one of the biggest streaming services on the planet right now.

Usually SVOD platforms raise their subscription rates seldom but a recent survey found that Netflix subscribers might be willing to pay even more than they do now.

In a research note Tuesday, Olson said his survey results suggest that two-thirds of Netflix's USA subscribers would stick with the service even if it raised prices to $15 a month or more. "The creators we're talking to, they watch Netflix and they want to be on our network". (Piper Jaffray conducted a similar survey of Netflix subscribers in 2016).

Sarandos reiterated that Netflix's heavier focus on original and exclusive content is driven by more favorable economics and the expectation that big media companies would eventually focus more on their own streaming-subscription services.