After his first season as Browns coach in 2016, Jackson vowed that he'd jump in the lake if the Browns went 1-15 again. Well, we all know how that turned out.
Now, if I were in Jackson's shoes, I would point out that the Browns did not, in fact, go 1-15 again, refuse to jump in the lake and tweet out that Roll Safe meme. The head coach was reportedly planning on doing it as soon as the 0-16 campaign ended.
Jackson said that for every member of the organization that jumps in with him, he will "donate $100 towards the fight to end human trafficking in Northeast Ohio through the Hue Jackson Foundation".
He'll do so at a private location, and it's reserved for Browns employees only. Because reporters asked him about it, of course. Jackson didn't say the Browns would actually be good.
Jackson announced Monday on the team's Twitter account that he will take a dip into the chilly waters in a few weeks.
It is a more than worthy cause that I've written about before (see the first link in this article if you've missed it), addressing a problem that is vastly underrecognized in part because it's something too frightful for the average person to want to acknowledge is actually going on right now.