Friday, 14 December, 2018

Vox to open multiplex cinema in Riyadh in "coming days"

Vox to open multiplex cinema in Riyadh in Vox to open multiplex cinema in Riyadh in "coming days"
Melinda Barton | 21 April, 2018, 05:57

Owned by the UAE-based Al-Futtaim Group, Vox Cinemas will invest about 2 billion riyals ($ 533 million) in Saudi Arabia over the next five years, opening and operating a total of 600 screenings in several shopping centers, including Riyadh Park and City Centre Ishbiliyah, Riyadh.

Cinemas is the MENA region's largest cinema operator.

Cinemas parent company Majid Al Futtaim has already announced project investments valued at SR14 billion across its mall asset, fashion, leisure and retail offerings in Saudi Arabia.

This project is expected to create more than 114,000 direct and indirect job opportunities.

Termed as a reformist, Mohammad Bin Salman is seeking to balance unpopular subsidy cuts in an era of low oil prices with more entertainment options in spite of opposition from hardliners.The cinemas in the Kingdom were shut down in 1980's, declaring those tools of sins and vulgarity by religious hardliners.

A private screening is being organised for the movie titled "Black Panther".

Through its partnership with 20th Century Fox, VOX will also be exclusively distributing Fox content to all cinemas across Saudi.

Other cinemas now under design include Majid Al Futtaim's Mall of Saudi and City Center Ishbiliyah.

Just a day after AMC's historic opening in Riyadh on April 18, the Middle East's biggest regional theater chains Vox announced that it too had been awarded a licence to operate in the kingdom and would be opening Saudi Arabia's first multiplex in the coming days. "We are committed to providing our Saudi audience with countless great moments while making a direct contribution to the diversification of the Saudi economy". This would be a test screening before the cinema hall become completely operational. VOX Cinemas' upcoming locations in Saudi are expected to offer these concepts together with the open-air viewing experience, OUTDOOR and MAX, the mega-screen that's ideal for blockbuster movies. The company also operates Enova in Saudi Arabia, a facility management company, through a joint venture operation with Veolia and owns a fashion retail business representing global brands such as AllSaints, Abercrombie & Fitch and Sacoor.