Thursday, 13 December, 2018

Preventing a privacy nightmare for Facebook users

LOGGING OFF Shane O'Brien is not prepared to put up with the misuse of his information LOGGING OFF Shane O'Brien is not prepared to put up with the misuse of his information Trish Bowman
Nellie Chapman | 17 April, 2018, 01:53

MIT Technology Review reports Cambridge Analytica, whose parent company entered into a contract with Kogan's company, later "combined the Facebook data with other data sets to build robust, integrated profiles of 30 million USA voters".

With Facebook under fire for exposing 87 million user profiles in the wake of the Cambridge Analytica scandal, the social network is being pressed to consider a different business model; one where users will have to foot the bill to opt out of the targeted ad model.

Zuckerberg said on Wednesday under questioning by U.S. Representative Ben Luján that, for security reasons, Facebook also collects "data of people who have not signed up for Facebook".

Facebook said it had "nothing to share on the details of the meeting" and it often hosts politicians at its head office to discuss a range of subjects.

David Firth is a professor of management information systems in the College of Business at the University of Montana and a faculty fellow with Advanced Technology Group in Missoula. "(College students) are absolutely impacted by this".

Social media is a primary contributor to one of the most pressing concerns of our time - virtual terrorism - because so little is known about where our shared information may end up or what unknown actors may do with it.

People have the ability to share a wide variety of content on Facebook. In the US & Canada Facebook earned $19.9 billion in 2017 from 239 million users.

He said users should think twice before giving apps access to their Facebook accounts. "If I had to give up all social media and keep only one, it would be Facebook".

Besides politicians, privacy advocates are also concerned over Zuckerberg's comments. But Chang believes that the roots of the boycott are misguided, as the process of a ban is unproductive. Many people, young and old, are inspired by what he's accomplished. "Facebook is still going to be around, and ultimately, whether people think it right now or not, they're going to get over it".

"Maybe they will find ways to mitigate the changes later", watering them down after the controversy blows over, said the Democrat, who asked not to be named. "Here is Facebook knowing this research and deliberately trying to get even younger kids to use their platform ... the last thing that kids need is to normalize this idea that relationships should take place online, that relationships should take place through a commercial product".

To eradicate further leaks, the social media giant last week tweaked its algorithm and made some drastic changes to validate authenticity.

Gillmor said Facebook could build databases on non-users by combining web browsing history with uploaded contacts.

Goggins said feeding voters with ads that match their social media profiles would only reinforce their existing world views. It was recently revealed that Facebook was also collecting data on people who didn't even have an account on the site.

That is, they measure a real action by the person they tried to influence. "Major organizations have been hacked before, like the IRS, but because social media is such a new thing and it's fun, we focus on the bad things when they do happen".

There are an estimated 180,000 Facebook account holders in Barbados, which include both individuals and businesses.