Saturday, 18 August, 2018

Facebook says it should have audited Cambridge Analytica

Facebook says it should have audited Cambridge Analytica Facebook says it should have audited Cambridge Analytica
Theresa Hayes | 12 April, 2018, 06:02

Ever sent a message and then wished you could take it back?

The company also said that it won't "unsend" or retract any more of Zuckerberg's messages until the feature is made available to the larger audience.

The company admitted it began erasing the messages of Mr Zuckerberg and a few other top executives in 2014 after computer hackers obtained and released emails from Sony Pictures executives.

The social media giant, however, did not reveal the identity or locations of these 335 users. "This may take some time", a Facebook spokeswoman wrote in an email to Bloomberg.

This feature builds on the "view ads" feature being tested by Facebook in Canada, which launches globally this summer, allowing people to see the ads a particular page is running - this applies to all advertiser Pages. Starting in the USA, advertisers who wish to run political ads will need to confirm their identity and locations - this will expand to other countries in the months to come.

"To get verified, advertisers will need to confirm their identity and location".

Issue ads are frequently run by interest groups, lobbying organizations and wealthy individuals who want to influence legislation or have an indirect impact on an election.

In response to the Indian Government on the data breach scandal, Facebook has informed that "only 335 people" in India were directly affected through the installation of an app and another 562,120 people were "potentially affected" as friends of those users. It has not specified what number of followers would trigger the requirement.

"What we didn't do is the next step of an audit and we're trying to that now", she said.

Moscow has denied the allegations.

That legislation was introduced last October to counter concerns about foreign nationals using social media to influence American politics, an issue being looked at as part of an investigation into possible Russian meddling during the 2016 USA presidential campaign. That expands an earlier plan to require such verification for ads directly about elections.

"Election interference is a problem that's bigger than any one platform, and that's why we support the Honest Ads Act".

That legislation is aimed at countering concerns about foreign nationals using social media to influence American politics, which is part of the investigation into possible Russian meddling during the 2016 U.S. presidential campaign. Neither can they opt entirely out of Facebook's data collection.

The response comes after Facebook Chief Technology Officer Mike Schroepfer in a blog post showed country-specific break-up of people affected by the data breach, saying information of up to 87 million people, mostly in the United States, may have been "improperly" shared with the British political consultancy firm Cambridge Analytica.

Facebook Chief Operating Officer Sheryl Sandberg is planing a call with the EU's justice commissioner, while the company's top technology officer is expected to appear before a United Kingdom parliament committee and its deputy privacy chief will head to Italy.

It started with revelations that Cambridge Analytica, a data-mining firm, improperly accessed the private information of tens of millions of users to try to influence elections around the world.