Sunday, 09 December, 2018

Google killed 3.2 billion 'bad ads' in 2017, up 88% from 2016

Google killed 3.2 billion 'bad ads' in 2017, up 88% from 2016 Google killed 3.2 billion 'bad ads' in 2017, up 88% from 2016
Theresa Hayes | 14 March, 2018, 11:46

According to her, this new technology has been critical in helping to scale enforcement for policies that prohibit monetization of inappropriate and controversial content.

The ban on cryptocurrency ads is a similar step taken by Facebook January. the two largest web-ad sellers were made out of reach of the nascent digital-currency sector in Facebook.

The move came as part of Google's announcement that it had removed 3.2 billion "bad ads" in 2017, nearly double the amount removed during the previous year. In a policy change update put up yesterday, Google revealed that it will "restrict the advertisement of Contracts for Difference, rolling spot forex, and financial spread betting", as well as ads for "Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)". Last year, the web giant and Facebook collectively took roughly two-thirds of U.S. digital ad revenues.

Along with its accelerated push against misleading content, Google pulled 79 million advertisements previous year that lured clickers to websites with malware.

In 2017, they added 28 new advertiser policies and 20 new publisher policies to combat new threats and improve the ads experience online.

Removed 48 million ads trying to get us to install software we don't want. The company removed 320,000 publishers from its ad network for violating publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps.

Alphabet's Google announced the decision Wednesday night in an update to its policy, which says it will begin to block ads for "cryptocurrencies and related content".

The Google ads team emphasized that advertisers need to value "respecting the user experience more than the ads".

Last year's bad ad total was 1.7bn which, presumably, means that Google is doing more or the scammers are getting worse.

Bloomberg reported that the company suspended 7,000 customer accounts for ads that impersonated a news article-what Google calls "tabloid cloaking"-and blocked more than 12,000 websites for copying information from other publications".