Monday, 19 March, 2018

Fitbit appeals to women, children with new Fitbit Versa and Ace

Fitbit Versa brings female health tracking and a much-improved design Fitbit Versa smartwatch brings women's health tracking and a curvier design
Theresa Hayes | 13 March, 2018, 20:42

Fitbit has unveiled the new Fitbit Versa, a smartwatch focused on health and fitness data. If you don't care about smartwatch features and are looking for a high-end Fitbit device, buy the Ionic.

Despite being the company's first effort to expand beyond fitness tracking, Fitbit's Ionic smartwatch always felt like it was meant for the gym and little else. You've got Apple dominating with the Apple Watch followed by... It's fully compatible with all of the apps designed for its more expensive predecessor, the Fitbit Ionic, which debuted just five months ago. It also comes with its own app store. There's also a library of over 330 watch faces and support for on-device music streaming.

The Versa will display period-related information in the daily overview of the Today app if you want to be notified when your period is about to start.

Unlike the Apple product, the Versa lacks a Global Positioning System and a cellular connection option. They'll also be able to see other gender-specific health and fitness stats alongside tools aimed at helping them optimize their health and life planning.

Both the Versa and Ionic are appealing revisions to the Fitbit smartwatch formula that originated with the Fitbit Blaze.

The device can track wearers' heart rates, activity, fitness statistics and workout summaries, and its battery life is upwards of four days. However, the price cut from the $300 Ionic has led to the loss of some of Fitbit's more fitness-oriented features. The Versa is much slimmer and more lightweight than my Series 3. The changes reflect Fitbit's need to attract more consumers who may not already actively exercise. The Versa actually seems flexible enough to look nice on any wrist.

The Appl Watch is one of the most popular smartwatches. "What's smart, balanced, versatile, and gets stuff done?" Plus, Fitbit also introduced a few new features to the Charge 2 that should help users stay healthy and relaxed overtime: Cardio Fitness Level, which will give you a cardiovascular rating based on an estimate of your VO2 Max, and Relax, a new on-device guided breathing feature that will walk you through short breathing exercises to help you lower blood pressure, reduce stress and lessen anxiety. "From its attractive design to its personalized guidance, Versa will help empower you to take action, make the most of every moment, and reach your goals".

Priced at $199.95 in band/case combinations of black and black, gray and silver, as well as peach and rose gold, the swim-proof "health and fitness watch" can also be pre-ordered starting today in "Special Editions" pairing a charcoal woven strap with a graphite aluminum body, or a lavender woven/rose gold aluminum flavor. Fitbit will soon add customised quick replies for notifications from an Android phone, and a special edition of the Versa launching in the United States will also come with a NFC chip to support payments over Fitbit Pay.