Google is now giving musicians the space on the Search results to update their fans about all of their projects, new releases and latest news.
Google Search's Knowledge Panel sits to the right of desktop search results and at the top of mobile searches. These posts would show alongside that information of the musician. Googles Blog post featured the following artists: Lorde, Steve Aoki, Sia, Son Litte, Sofi Tukker, Shakira, and Kygo. Below that, you see the Wikipedia snippet, and then the Google Posts that the artist shared with their fans. Any musician, whose search result has a Knowledge Panel, meets the criteria to post the updates in the form of images, videos, GIFs, and text.
This new concept is made possible through Google Posts, a way for artists to streamline the way they update fans with music, tour dates and other information.
Google is initially rolling this feature out to select musicians in the pop and electronic dance music genres. This is a great way to reach Google Search users who may not follow the artist or probably doesnt use social media.