A McDonald's in California has flipped its golden arch upside down ahead of International Women's Day on Thursday
08 March, 2018, 10:26
McDonald's says it will turn its logo upside down on all its digital channels, such as Twitter and Instagram, on Thursday, while 100 restaurants will have special "packaging, crew shirts and hats, and bag stuffers" to celebrate.
The owner of the fast food restaurant south of Los Angeles told Business Insider that she turned the "M" upside down in a "celebration of women everywhere".
In an innovative initiative, multinational fast food chain McDonald's has chose to flip its "hallmark golden arches" on the occasion of International Women's Day on March 8.
Women's day is a cultural moment that emphasizes greater female representation and empowerment, brands everywhere will definitely try to jump on the feminist bandwagon. The new line follows its unveiling of a hijab-wearing Barbie doll at Glamour's Women of the Year summit in November to honor the Muslim American Olympic fencer Ibtihaj Muhammad who competed in the 2016 Olympics wearing a hijab.
"It's a flawless venue to get out there and enhance your brand perception", he said.
In a statement, the company said six out of 10 US McDonald's restaurant managers are women.
"We have a long history of supporting women in the workplace", the company added. There is no word, however, if they will charge women 20 percent less than men. It was first organized in 1911 by a German socialist and theorist named Clara Zetkins, to observe women's right to vote, equality and many other women issues which prevailed in the 18th century.