Saturday, 15 December, 2018

Google celebrates Women's Day: focus on apps, games created by women

A scene from Google's doodle marking International Women's Day A scene from Google's doodle marking International Women's Day. Screenshot by Roger Cheng CNET
Sherri Watson | 08 March, 2018, 16:47

You can also now easily look for women-led businesses on Google Maps and Search as there is a new attribute specifically for that.

On Thursday, the search engine giant displayed interactive illustrations of artists from 12 countries, including the US, Japan, Pakistan and Mexico.

The Google Doodle on March 8 gives the option of plunging into 12 different animated tales of female artists of varying backgrounds from different parts of the world. "We are committed to empowering women, across both urban and rural India, by investing in providing access to tools and skill sets required to grow and succeed", Sapna Chadha, Director Marketing (SEA and India) Google, said in a statement. "While each artist tells a unique story, the themes are universal, reminding us of how much we often have in common", Google explains.

International Women's Day 2018 marks a significant day since it comes right on the back of global revelations about widespread sexual harassment and inequality faced by women around different fields. They have made the Doodle globally acceptable and accessible.

Google isn't the only brand to announce initiatives in celebration of International Women's Day. The page also shares some of the games that have strong involvement from women, whether they're studio founders, programmers, writers, designers, etc.

The artists commemorated by today's Google Doodle are, Anna Haifisch, Chihiro Takeuchi, EstelĂ­ Meza, Francesca Sanna, Isuri, Karabo Poppy Moletsane, Kaveri Gopalakrishnan, Laerte, Philippa Rice, Saffa Khan, Tillie Walden and Tunalaya Dunn.

Today is International Womens Day and Google has, as usual jumped on board and have created a space in Google Play which focuses on "inspiring female founders and developers from around the world" as well as showing off movies, Books and Games starring strong female leads.