Whole Foods in the United States prompted speculation that it could next target the European food
06 March, 2018, 22:09
Amazon has announced today that it's expanding Whole Foods deliveries to San Francisco and Atlanta.
The announcement comes less than a month after Amazon first announced a delivery partnership with Whole Foods in four launch cities: Austin, Cincinnati, Dallas and Virginia Beach.
Amazon Prime Now users will be able to order fresh meat, produce, seafood, and other organic food items from Whole Foods. It's a shot across the bow to other grocery delivery services - namely Instacart, which also offers two-hour delivery from Whole Foods and several other grocers.
Following its acquisition of Whole Foods past year, Amazon made Whole Foods products available through its Prime Now service last month. For Prime Members in San Francisco, Amazon can deliver select alcohol as well, to accompany their groceries. The company says that it will continue to expand to other regions in the USA throughout 2018, putting even more pressure on other grocery stores to compete. Prime members receive two-hour delivery for free and ultra-fast delivery within one hour for $7.99 on orders of $35 or more. The delivery partnership between the two companies was believed to contain some exclusivity around the delivery of perishable foods, but Amazon's own Whole Foods delivery offering includes some perishable goods. Though many grocery stores offer home delivery through one service or another, there aren't very many of them that can promise a two-hour delivery window, so we may see that change as Amazon expands its sphere of influence.