Friday, 19 October, 2018

Lego switches to 'sustainable' plant-based plastic for small percentage of product

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Nellie Chapman | 03 March, 2018, 05:53

Production has already begun on the new "botanical" elements, which will be made from polyethylene sourced from sugarcane and will start appearing in LEGO boxes before year-end.

Pieces in the shape of trees, bushes and leaves will be made from plastic sourced from sugarcane as the company works on its commitment to use sustainable alternatives to the materials it now uses.

"At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials".

Polyethylene objects make up only 1-2 per cent of the plastic elements produced by...

Using plant-based plastic is part of Lego's commitment to transition toward sustainable material for their standard products and packaging by 2030. "This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials", said Mr Brooks.

According to LEGO, the plant-based plastic is "technically identical" to products using "conventional plastic". The pieces are made from polyethylene, a soft and flexible plastic that can be made with ethanol fermented from sugar.

Other steps taken by Lego to reduce its Carbon dioxide emissions include an investment in wind power, to ensure that energy used to make its bricks is balanced by the production of renewable energy. Its aim is to find sustainable sources to replace its current fossil fuel-based raw materials, as plastic can also be made from sustainable or bio-based raw materials.

It has also partnered with the World Wildlife Fund (WWF) to ensure the material is sourced sustainably.

Along with that, Brooks went on to say that no one will be able to tell a difference in quality of the product, as "plant-based polyethylene has the same properties as conventional polyethylene".

However, at the end of the day the core business for the company comes first, and LEGO as just confirmed a major change to its production.

The LEGO Group partners with the World Wildlife Fund for Nature (WWF), as part of efforts to reduce Carbon dioxide emissions in manufacturing and supply chain operations, and promote global action on climate change. It has a 2030 target to reach zero waste.