Wednesday, 20 February, 2019

Burberry appoints former Givenchy designer as new chief creative officer

Burberry bags Burberry appoints former Givenchy designer as new chief creative officer
Nellie Chapman | 03 March, 2018, 04:27

"I am excited to pursue new creative projects but remain fully committed to the future success of this magnificent brand and to ensuring a smooth transition", said Bailey when announcing the news of his departure previous year in October.

Tisci's appointment comes amid a merry-go-round of designer changes at top brands, at a time when luxury goods companies are trying to ride an industry upturn as demand from Chinese consumers rebounds and young shoppers drive sales. Tisci's cool factor has been much missed in the year since his departure, though he has kept reasonably active.

In July past year, he gave up his chief executive officer duties for Marco Gobbetti and transitioned to a dual role of president and chief creative officer.

As of 10:30 GMT, Burberry's share price had added 5.15 percent to 1,612.50p, outperforming the broader United Kingdom market, with the benchmark FTSE 100 index having fallen into the red and now standing 0.60 percent lower at 7,188.23 points.

"I am honored and delighted to be joining Burberry and reuniting with Marco Gobbetti".

The designer was formerly creative director of French house Givenchy for more than a decade.

Tisci is one of few designers who has successfully blended popular streetwear with high fashion with staggering commercial value.

"With six months to go before Tisci presents his first show for Burberry in September, he will have time to firmly establish himself in the business and lay out his creative vision for the renowned brand".

Meanwhile the retail experts at GlobalData said Tisci "will be able to breathe new life into the company and bring a fresh perspective to the luxury British brand".

Bailey had worked with Burberry's former CEOs Rose Marie Bravo and Angela Ahrendts to make its classic camel, red and black check designs must-haves for followers of fashion around the world. "I have an enormous respect for Burberry's British heritage and global appeal and I am excited about the potential of this exceptional brand", said Tisci.

Shares in Burberry were up more than five per cent at lunchtime.

Burberry announced in a statement today that it had appointed Riccardo Tisci as chief creative officer, effective March 12.