Hertz Global Holdings Inc: The company tweeted, "We have notified the NRA that we are ending the NRA's rental vehicle discount program with Hertz".
Several U.S. companies are cutting ties with the National Rifle Association (NRA) and gun manufacturers in the wake of a shooting that killed 17 at a Florida high school last week.
Best Western - The hotel chain told multiple social media users that it was no longer affiliated with the NRA, though it did not say when that decision was made.
Supporters of the NRA, however, were mounting their own campaigns.
Starkey - The hearing aid company is no longer offering discounts to NRA members. Rental auto company Hertz will no longer offer a discount program to NRA members and First National Bank of Omaha, one of the nation's largest privately held banks, said it will not renew a co-branded Visa credit card it has with the NRA.
A growing number of companies are cutting ties with the National Rifle Association (NRA) following the mass shooting in Florida and calls for moregun control. Symantec Corp., the software company that makes Norton Antivirus technology, did the same.
Without context, the airlines' twin announcements on Saturday morning might look trivial: The end of flight discounts to the NRA's annual convention, which few outside the gun rights organisation likely knew existed before they became boycott targets. Widespread attention has focused on Amazon continuing to carry the NRAtv channel.
And other companies have publicly stated they will not cow to the pressure from the Left. With regard to business partnerships, the FedExstatement said, "NRA is one of hundreds of organizations in our alliances/association Marketing program whose members receive discounted rates for FedEx shipping", and that would not change.
In the same statement, FedEx tried to distance itself from the NRA on gun policy, saying that the company believes that assault rifles should only be available for military use.
"If you ask us to be part of your boycott war, that's not what we're about", said Tim Hentschel, HotelPlanner.com's CEO, on CNBC.
There are already indications of backlash against the companies who severed ties with the NRA.
Estero-based Hertz, The First National Bank of Omaha, and MetLife Insurance are just some of the businesses on the list.
In Georgia, where Delta houses its largest airline hub in Atlanta, state lawmakers have threatened to remove a $50-million jet fuel sales tax exemption.
"Corporations can not attack conservatives and expect us not to fight back", Cagle wrote on Twitter.