Friday, 16 November, 2018

Amazon Adds Wi-Fi-Connected Doorbells to Its Smart Home Arsenal

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Theresa Hayes | 01 March, 2018, 20:31

Ring is already known for its security cameras, video-enabled connected doorbells, and floodlights. Previous year it began selling an indoor security camera of its own design, Amazon Cloud Cam, and in December it acquired Blink, a maker of low-priced internet security cameras and doorbells.

The Seattle-based company paid $13.7bn for upscale U.S. supermarket chain Whole Foods Market past year and recently opened a till-less convenience store of its own, called Amazon Go, to the public. According to the reports, the deal is valued at over $1 billion. Santa Monica, California-based Ring sells a doorbell with a built-in camera. We expect Amazon not to replace the Ring brand on the products after the buyout, just like it did with Audible, Twitch, and Zappos.

Amazon and Ring both declined to comment on the terms of the transaction. Amazon's home IoT offering also features their super successful voice assistant, Echo devices with Alexa built in. It could just be what's needed to normalize the idea of the smart home, and popularize connected devices with a much larger audience.

It's likely that Amazon could make use of the Ring technology to help make customers more comfortable with the retailer's new service that allows couriers to open their front door to deliver parcels, even when the owners aren't at home.

"Ring's home security products and services have delighted customers since day one", an Amazon representative said Tuesday in a joint statement with Ring.

With its acquisition of Ring, Amazon now gains access to a suite of indoor and outdoor home security products.

Ring made a noise in the tech world with its smart video doorbell that when rung, forwards a video feed through to a user's smartphone or tablet allowing them to get a good eyeful of who's calling.

Amazon was developing a competing smart lock with built-in camera before it bought Ring, Reuters said, citing a different unnamed source.

Interestingly, Ring CEO and chief inventor James Siminoff brought the product, then called Doorbot, onto the show Shark Tank in 2013, failing to make a deal.

Alphabet, in addition to Google Home, has Nest, acquired in 2014 for $3.2 billion.

Analyst Michael Pachter said that security and alarm provider ADT Corp. could experience a huge drawback, since Ring's camera technology is more superior to physical security.