Friday, 20 July, 2018

Facebook to Launch Publisher Paywalls, Video News Section

Facebook to Launch Publisher Paywalls, Video News Section Facebook to Launch Publisher Paywalls, Video News Section
Sherri Watson | 15 February, 2018, 17:37

And how will Facebook direct its users' attention to Watch's hard news section at a time when those users are still becoming aware of Watch's existence in the first place?

The announcement came at the Recode Code Media conference in California, where Adam Mosseri, Facebook's head of newsfeed, and Campbell Brown, head of news partnerships, discussed what the future holds for news on the network.

In a clear message to news publishers, a top Facebook executive has emphasised that it is not their job to recruit people from media organisations for the content on the social media platform. Facebook also is working on a news section in its video tab, Watch.

Facebook in October launched a new programme that would allow publishers to sell subscriptions to their news sites on Facebook.

"Starting today, we're going to show more stories from news sources in your local town or city", CEO Mark Zuckerberg said in a post on his own Facebook account.

Recently, Facebook has struggled to manage the quality of news content that is being shared on the platform and how news is being consumed by the massive Facebook audience.

"This is not about us stepping back from news", said Brown.

All publishers were asking for the paywall's so-called meter - or the number of free articles that can be viewed before being sent to the actual publisher - to be lowered to five.
Brown discussed how the company plans to rank news on users newsfeeds and revealed that Facebook will be taking an active role in deciding which publishers deserve more exposure as the company attempts to fight "fake news" on their platform.

Brown had more details to share about another way that Facebook is looking to help publishers make money. "If someone feels that being on Facebook is not good for your business, you shouldn't be on Facebook", she said.

Facebook has resolved a dispute with Apple that prevented the social network from launching a subscription tool for publishers on iOS devices.

Brown later acknowledged that changes to News Feed can cause constant fluctuations in publishers' businesses.