NBC Sports will stream 1,800 hours of the Winter Olympic Games in PyeongChang, South Korea.
However, Fox News Channel's State of the Union coverage was included in Nielsen's list of the week's most-watched cable programs, averaging 11.715 million viewers, sixth among the week's prime-time programs. Tide's spots with Harbour pulled this off best, starting out like a auto ad or a beer ad and then revealing the Stranger Things star saying, "It's a Tide ad". All together Tide spent a middle-range amount with $8.1 million for the ad. If your company or brand has a philanthropic or cultural platform that is inspirational and can be used to move the needle on helping others, this is a great time to tap into it. Not this year. Perhaps because of fatigue over real-life political battles, marketers this year seemed to tone down the snark and avoid anything with a whiff of a political statement, beyond the idea that it's a good thing to deliver clean water to people in developing nations and communities ravaged by hurricanes.
All told, they streaming services likely paid over $20 million on advertising meant to encourage people to watch TV without commercials instead of tuning in to, say, a major sporting event. However, it made its way to the TV screen.
Some people turned the TV set off and on, thinking the set had malfunctioned. Maybe next time just run the words and images, minus the trucks. The ad starts off with a series of thankful phone calls to various emergency dispatch outlets. The ad won't do much to settle the nerves of people anxious that Amazon is listening to their every sneeze, but it is memorable and fun. It's a comedic showcase of big-name celebrities who lend their voices to the Echo. Cardi B, Rebel Wilson, Gordon Ramsey and Anthony Hopkins come to her rescue. The sobering reality is the 58-year-old Goodell-who was paid $212.5 million in his first 10 years as commissioner after being appointed in 2006-and the wealthy owners remain monumental winners.
Doritos and Mountain Dew have delivered some freaky commercials in the past, and surprisingly, this year's entries aren't the weirdest.
The biggest flop for me was the highly anticipated M&M's commercial that the company previewed and included Danny DeVito.