Monday, 21 January, 2019

Snapchat faces backlash over the new user interface from its users

Snapchat faces backlash over the new user interface from its users Snapchat faces backlash over the new user interface from its users
Sherri Watson | 09 February, 2018, 04:10

People do not like change, and the new Snapchat update has proved this once again as fans of the app widely condemn the latest version. If you are one of them, you'd desperately want to downgrade to the old Snapchat design.

The update, which was first announced by chief executive Evan Spiegel a year ago, has been steadily rolling out to users since then, with the latest batch receiving it overnight. Rather the company has been attracting criticism from the users.

Unfortunately, if you've already had the new Snapchat update installed on your phone, there's not much we can do to help.

The new update also includes a new "Friends" page when you swipe left, where you can see Stories from friends you chat with frequently. Meanwhile, swiping right from the Camera screen will bring you to Discover, which now has a full-screen, vertically-scrolling layout.

Penn's company analyzed some 375 movie releases for its study, going all the way back to 2015, and specifically looking at how ads on Snapchat changed the performance of these movies. This is provisioned to show the friends to the users based on as how well do they engage with them.

These have been moved to the new Friends page, where they sit alongside regular Snaps and messages.

A Snapchat spokesperson said, "Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in". You might be one of them.

Yes, you can go back to a previous version of Snapchat, as long as your Android device has been rooted. The version you have stored in iTunes will copy over to your iPhone.

Because of this update, many Snapchat users were outraged and disappointed. Numerous users have threatened to delete the app unless they get the old version of Snapchat back.

Hollywood loves Snapchat, for a reason: Users of the service account for 50 percent of all movie ticket sales in the U.S. What's more, movies that are being advertised on Snapchat see a raise in awareness of as much as a 39%, according to data Snapchat's corporate parent Snap Inc. shared with Variety this week.

In less than a week, some people announced they deleted the app after finding it frustrating.