Tuesday, 20 February, 2018

Ford Transit Connect Wagon Targets Baby Boomers with Diesel Engine

Ford targets boomers with Transit wagon redesign Ford touts 2019 Transit Connect Wagon as do-it-all vehicle for baby boomers
Nellie Chapman | 09 February, 2018, 01:55

Ford launched 2019 Transit Connect Wagon on Thursday in a press event at the Chicago Auto Show.

Targeting the active baby boomer and empty nesters looking to get a jump on a second career or hobby, the Transit Connect could appeal to more folks than what Ford is expecting. With the redesign, Ford says that the 2019 Transit Connect Wagon is flawless for "Baby Boomers who need space, versatility and technology without the expensive minivan price tag". Ford is marketing the Wagon to Baby Boomers.

The refreshed vehicle can bring up to seven people and includes a tweaked fascia, technology updates, and new engine options. Jalal and others think the Transit Wagon could resonate with those who might have owned an old Volkswagen van some time ago. And one in three Boomers plans to purchase a vehicle in the next three years, according to AARP.

The 2019 Transit Connect Wagon is easier get in and out of and offers flexible seating and cargo space. Brown grew up driving vans in the 1970s and now, this Gulf Coast surfer and grandfather of nine drives a 2014 Ford Transit Connect Wagon for his work as an illustrator and custom T-shirt printer. The 2019 model features standard automatic emergency braking and 4G TLE WiFi. There's also available adaptive cruise control but that will set you back some extra cash. Available Blind Spot Information System with Cross-Traffic Alert also uses radar to detect surrounding vehicles - providing alerts if vehicles approach unseen from either side.

Both engines mate to an eight-speed automatic transmission and have a fuel-saving stop-start function.

As ever, there will be plenty of ways to customize your Transit Connect, with XL, XLT, and Titanium trim levels, plus the choice between the short- and long-wheelbase models with five or seven seats, respectively. There is a new Ford plus Alexa assistant technology in SYNC 3 infotainment system.

Changes underhood begin with the installation of a 2.0-liter direct-injection four-cylinder engine as the standard powertrain, replacing the outgoing model's 2.5-liter engine. Both the Wagon and the Cargo Van versions of the Transit Connect are scheduled to go on sale in the fall.

We don't know what kind of power either engine will produce, Ford confirmed the Transit Connect Wagon carries a tow rating up to 2,000 pounds.