Thursday, 21 February, 2019

Ben & Jerry's launches new 'light' low-calorie ice cream range

Courtesy of Ben & Jerry’s Courtesy of Ben & Jerry’s
Nellie Chapman | 09 February, 2018, 05:08

Today, the ice cream purveyor announced the release of Moo-phoria, a line of light ice cream that, according to a press release, has 60 to 70 percent less fat and 35 percent fewer calories than traditional ice creams, and it does not use sugar alcohols or sugar substitutes. The Moo-phoria trio includes "Chocolate Milk and Cookies", "Caramel Cookie Fix" and "P.B". The pints range from 560 to 640 calories in total, or 140 to 160 calories per half-cup serving.

Unilever also is introducing lower-sugar varieties of Talenti gelato, featuring half the sugar and less fat compared to regular ice cream with 120 calories per serving.

About Ben & Jerry's As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods.

The light pints are definitely still more caloric than other healthy ice cream options - a whole pint of Moo-Phoria has around 600 calories, compared to the 200 to 300 calories per pint in Halo Top and Enlightened.

Additionally, while Halo Top emphasizes the low-calorie count of the full pint on the front of the container, the new Ben & Jerry's light pints list the calorie count for a half-cup serving.

Ben & Jerry's is scooping Halo Top.

Moo-Phoria, which launches today, February 7, now comes in three flavors. Halo Top's share of the USA ice cream market more than doubled to 1.9% in 2017 from the previous year, according to research company Euromonitor.

Ben and Jerry's will soon offer a slimmed-down version of its famous sweet treats. Ben & Jerry's market share during that same period stayed the same at 5.6%.

'We've heard some of our fans say they can't trust themselves with a pint of Ben & Jerry's in their freezer and we wanted to make something that has all the delicious chunks and swirls they love with a little less guilt, ' Wimette said.