Wednesday, 26 September, 2018

Twinkle Khanna's latest Twitter post for PadMan Akshay Kumar is adorable

PadMan 1st Day Income Earnings PadMan 1st Day Income Earnings
Nellie Chapman | 08 February, 2018, 12:40

Not only have the stars been promoting the movie aggressively on social media and college campuses, they have also been talking about menstruation and its hygiene in open forums to create awareness around it.

The Pad Man challenge also completely ignores the unsustainability of commercial sanitary napkins. Which is why he appeared confident and exclaimed that even Hollywood hadn't made a film on menstruation so far and henceforth he would choose human interest stories. "Congrats all." The film aims on encouraging menstrual hygiene.

"I met this person and when I heard his story about how he made so many sacrifices for his wife and put in so much work and did so much for her happiness and - this is basically the story of an innovator", explained Kumar.

Akshay Kumar's PadMan, also starring Sonam Kapoor and Radhika Apte, released on February 9.

Akshay Kumar portrays the real-life social entrepreneur Arunachalam Muruganantham, the inventor who risked everything, including his own reputation, to introduce low-priced and easily accessible sanitary napkins to poor women in India and around the world. The other half was also a story about innovation where a man was not limited by his educational qualifications or his lack of proficiency in English but went on to set a trend of low-priced organic pads.

Mumbai: Mrs Funnybones aka Twinkle Khanna is thrilled about her husband's (Akshay Kumar) next - Pad Man - a film which marks her debut as a producer. " Pad Man is a mix of that", states the filmmaker. The filmmaker's abiding admiration for the Tamil composer is well-known and when asked about choosing Trivedi for Pad Man, he replies after great thought. A study by the GlobalHunt Foundation in 2015 revealed that 75 per cent of women living in Indian cities get their sanitary pads wrapped in a brown bag or newspaper because of the shame associated with menstruation.

"He must have been the only man to know how women felt on their periods", she said. "I was constantly chasing him to speak from wherever I was, and this one time, whilst I was in England, he finally answered my call", Khanna recalled to India-West. "He went to the ends of the earth to provide an affordable sanitary pad for his wife to make her life better, more comfortable and disease free, even though the pursuit cost him his matrimony". This practice of bringing together social causes and entertainment with brand messages had started in advertising long ago. "That's why "Pad Man" is such an important film for whole families to see as it impacts everyone".

"I would also request our government to make sanitary napkins free of cost in rural areas in our country, " Akshay said.