Thursday, 22 February, 2018

Super Bowl draws 103 million viewers, down 7 percent from 2017

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Melissa Porter | 07 February, 2018, 14:41

According to NBC Sports, the game drew an average of 103.4 million viewers.

This year's figure includes viewing across all platforms, including NBC, NBCSports.com, the NBC Sports app, NBC.com (TV Everywhere), the Universo En Vivo app, NFL.com, NFL Mobile on Verizon, the Yahoo Sports app and go90, according to fast national data from Nielsen and digital data from Adobe Analytics.

But as fans were heading to U.S. Bank Stadium at noon Sunday, the temperature in Minneapolis was minus-2 degrees, with a wind chill of negative 23 - by far the coldest Super Bowl on record.

The Pats owner also ended on a positive note, expressing his belief that the AFC champions will be right back in the Super Bowl next season at Mercedez-Benz Stadium in Atlanta.

To be fair, the NFL's ratings have been down all year, and trending downward.

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The Minnesota Super Bowl Host Committee estimated more than $400 million to be pumped into the local economy by hosting Super Bowl 52.

Advertisers including Anheuser Busch InBev, Amazon.com Inc and Toyota Motor Corp spent more than $5 million on average for each 30-second commercial spot during Sunday's game.

This year's Super Bowl dropped a tick in the ratings from last year but saw a huge increase in viewership for its coveted follow-up timeslot. Commercials took up more than 49 minutes, or 22 percent, of the game, Kantar said.

Sunday's average viewership of 103.4 million that watched the Eagles win their first Super Bowl in franchise history on NBC did rank as the 10th-highest viewed program in USA history.

NBC said 106.6 million people on average watched Sunday's halftime show featuring singer Justin Timberlake.