Saturday, 24 February, 2018

Detachable tablets return to growth while slate tablets continue decline

Detachable Tablets Return to Growth During the Holiday Season as Slate Tablet Decline Continues, According to IDC Apple's iPad continues to be the world's best-selling tablet
Nellie Chapman | 06 February, 2018, 21:41

The low-priced tablets have been quite effective as shopping catalogs for Amazon's online storefront and in recent quarters the company has taken things a step further by including its voice assistant, Alexa, in the latest tablets and by expanding to new markets around the world. The company suffered a 13 percent annual decline as it managed to ship 8 million tablets in Q4 2016, owning a market share of 14.9 percent.

Meanwhile, positioned at the fourth spot, witnesses an 11.9 percent year-over-year growth.

Lauren Guenveur, senior research analyst for IDC's Devices and Displays team, said that after a concerning downturn in the last quarter of 2016 and the first half of 2017, they are elated to see the detachable market maintain another quarter of growth. The firm flogged 7.7 million of its own-brand tablets over the holidays, which has seen its share of the market increase from 9.6 per cent to 15.6 per cent in Q4. Indeed, in the final quarter of 2017 - the holiday period - detachables grew 10 percent to reach 6.5 million shipments.

In second place, Samsung shipments fell to 7.0 million from 8.1 million, taking its market share lower to 12.7 percent from 12.9 percent. For the three months from October through December, Apple delivered 13.2 million slates; that was up.6% from the 13.1 million that it shipped during the same quarter in 2016.

IDC said the continued decline might be down to the devices not offering enough productivity benefits, and so have been used largely just to stream media services. Amazon is able to generate revenue through its Fire tablet sales while Samsung is also able to sell a decent number of units. Apple slightly cut its iPad Pro prices mid-year and found success while too many Windows 2-in-1s are aimed at the crowded enterprise and prosumer market. The low-priced tablets have been quite effective as shopping catalogs for Amazon's online storefront and in recent quarters the company has taken things a step further by including its voice assistant, Alexa, in the latest tablets and by expanding to new markets around the world.

Lenovo's ability to leverage its strength from the traditional PC business is starting to pay off as the company's detachable tablet business has grown in the past year.