Friday, 25 May, 2018

Amazon is removing lock screen ads from its Prime Exclusive Phones

Amazon is removing lock screen ads from its Prime Exclusive Phones Amazon is removing lock screen ads from its Prime Exclusive Phones
Theresa Hayes | 06 February, 2018, 22:28

But starting tomorrow, it's going to be a lot harder to complain since Amazon will be issuing a software update to all phones that it sells to remove those advertisements. Amazon also said that removing the ads from the lock screen will allow for these phones to support features like facial recognition and fingerprint scanners.

In December, Google added a new rule to the Google Play Developer Policy saying, "Unless the exclusive objective of the app is that of a lock screen, apps may not introduce ads or features that monetize the locked display of a device". All Amazon Prime Exclusive Phones will continue to be unlocked and available at prices slightly lower than those without the Amazon experience inside. The update will arrive as an update to the Amazon Offers app on Google Play.

Amazon's Prime Exclusive phones have been an option for smartphone buyers looking to snag Android handsets at discounted prices if they're willing to live with lockscreen and notification ads.

Prime Exclusive BLU R1 HD Moto G

Previously, getting a phone through the program meant you couldn't customize the background wallpaper of the lock screen. That can be removed, and you can hide the Amazon apps if you don't use them. Given the attractive pricing available on these smartphones, this is a big deal that Amazon is essentially backing down from a steady revenue stream.

Alcatel A30You're not totally free of Amazon branding should you opt for the company's Prime Exclusive phones. And in perhaps even more exciting news, customers who now own a Prime Exclusive device will receive a free update over the next week that will take away lockscreen ads. So do Prime phones just become more expensive now?

Considering the Prime Exclusive program counts the likes of the LG G6, the Moto G5, and the Nokia 6, there's plenty of great choices if you're in the market for a new phone.