Friday, 25 May, 2018

Tinder can no longer discriminate against users aged over 30

California court rules Tinder no higher rates for age 30 122018 Tinder can no longer discriminate against users aged over 30
Nellie Chapman | 01 February, 2018, 12:37

Reportedly, Tinder's premium level, which permits users to "unswipe" regrettably approved profiles, charges subscribers who are 30 and above $19.99, but a mere $9.99 or $14.99 per month for those under the age of 30.

Tinder faced accusations of ageism when it launched a premium tier that was more expensive for users older than 30, and now a California appeals court has deemed Tinder Plus pricing discriminatory and illegal. Because nothing. justifies the alleged discriminatory pricing, the trial court erred in sustaining the demurrer. These premium options are available to all paying users, with one catch: Older people have to pay more.

Plaintiff Allan Candelore filed suit against the company for age discrimination, alleging its Tinder Plus pricing violates California's Unruh Civil Rights Act and Unfair Competition Law. Tinder Plus allows users to change their location so they can find potential dates anywhere in the world and a "rewind" feature that lets users undo a left-swipe reject. "Some older consumers will be "more budget constrained' and less willing to pay than some in the younger group..."

This isn't the first time Tinder has been dragged for its discriminatory pricing.

This decision reverses a ruling made by a lower court that had previously sided with Tinder in the matter. It's not about necessarily optimizing for the dollars we bring in. "It's about optimizing for the number of people we can bring in", said Rad at the event. Highberger says that every user will not fit this mold that they are placing. The law prohibits businesses from discriminating based on sex, race, color, religion, ancestry, national origin, age, disability, medical condition, genetic information, marital status, or sexual orientation.

While Tinder itself is a free app, some of the features are locked behind a subscription-based paywall. He has cited the Unruh Act in numerous more than 150 discrimination cases he has filed over the past decade, including a challenge to an Oakland Athletics' giveaway of baseball hats to female fans that was eventually settled.

His legal counsel, Alfred Rava, told the San Francisco Chronicle the ruling should be considered "a significant equal-rights victory for California consumers".

We reached out to Tinder for comment but have yet to hear back. Also it is not known if the dating app is planning to appeal against the ruling.